An Alternate Reality Game (ARG) is a unique kind of interactive experience that tells a story across different platforms like websites, social media, emails, and even real-world clues. What makes ARGs special is how they blur the line between fiction and reality, often making players feel like they’re part of the story. Instead of just watching or playing, people get involved by solving puzzles, uncovering secrets, and working together with others in real time. ARGs have been used in everything from video game promotions to music albums and even classrooms.